Metrics in Chatmeter’s Local Brand Visibility Score

The Chatmeter Local Brand Visibility score is composed of metrics in five major areas: Reviews, Social, Listings, Search, and Competitors. The weighting of the factors involved in each of the data sets varies by industry, as well as from one business or location to the next.

Chatmeter includes a number of industry-specific LBV score templates. Your account includes the template for your industry or the system default. Once you understand the metrics included by default and how they relate to your objectives, you can fine-tune the settings to your business. You can also start from scratch to create your own template.

For instructions on changing LBV score factor settings or creating or changing templates, see Managing Settings for the Chatmeter Local Brand Visibility Score in the Settings section of the Chatmeter Support Center.

LocationHQ includes system default templates with settings for apartments, automotive, caregiving, golf courses, hotels, and realtors.

Data comprising the aggregate metrics include the following five subsections, for which you can adjust the proportion of each component depending on its importance to your business:

• Reviews settings include these factors, measured over the period selected in filters:
  • Provider Settings—Proportional weighting of each provider from which Chatmeter collects the reviews represented in the metrics
  • Rating—The review rating score is a customer star-rating analysis over time, weighing the more recent reviews more highly than older reviews, emphasizing trends
  • Growth—The total number of reviews across providers for a given location, including the frequency at which new reviews are added. It uses the data to establish a target for review quantities over time.
  • Response—Analyzes the review and response data, including the overall response rate, how the response rate is trending, as well as how quickly reviews are responded to
  • Sentiment—Analyzes sentiment (positive versus negative), with a more weight on recent reviews to capture the trend

• Social settings include these factors, measured over the time selected in filters:
  • Posts—A measurement of the number of posts to the location's social media page over the past week. The expectation is two posts per week, and the score measures how closely the location page comes to the goal.
  • Fans—A measurement of the number of social fans a location’s social media page has accumulated over time generates a projected target of fan growth over time. The Fans score is determined by how closely the location page meets the target.
  • Tags—A measurement of the number of social tags a location’s social media page has accumulated over time generates a projected target of tag growth over time. The Tags score is determined by how closely the location page meets the target.

• Listings settings include these factors, measured over the time selected in filters:
  • Provider Settings—Proportional weighting of each provider from which Chatmeter collects the listings represented in the metrics
  • NAP Accuracy—NAP is name, address, and phone. The NAP Accuracy score is a measurement of the accuracy of the name, address, and phone fields for the providers Chatmeter reports on
  • Website Accuracy—Measures whether the website link on the location’s listing is correct. Partial credit applies for a URL pointing at the correct domain.
  • No Listing Duplications—Measures whether duplicate listings exist for a location
    
    
• Search settings include these factors, measured over the time selected in filters:
  • Rankings—
    • Provider Settings—Proportional weighting of each provider from which Chatmeter collects the rankings represented in the metrics
    • Web Rankings—The position of a location’s website in web search results across a location’s keywords and the primary keyword/category. The primary keyword/category is the largest influencer in the score.
    • Local Rankings—The position of a location’s listings in local search results across a location’s keywords and the primary keyword/category. The primary keyword/category is the largest influencer in the score.
  • Insights—The Insights score is an accumulation of the impressions, actions, and searches in the Search Analytics Report, results in generation of a target for each individual metric. The score represents how closely the metrics come to the targets.
• Competitors settings include these factors, measured over the time selected in filters.
  • Review Rating Comparison—Compares your location’s Review Rating score against the average of your competitors’ Review Rating scores
  • Review Responding Comparison—Compares your location’s Review Response score against the average of your competitors’ Review Response scores
  • Social Fan Comparison—Compares your location’s Social Fans score against the average of your competitors’ Social Fans scores

For information about how to view and edit the competitors used in your scores, see the help article Managing Competitor Details Overview in the Listings and Locations section of the Chatmeter Support Center.