Viewing Social Metrics by Provider

For an in-depth look at each listing provider’s metrics, on Social > Summary, select the Provider Breakdown tab. The metrics included vary by provider.

For Facebook, Instagram, and Twitter, you’ll find metrics including engagement trends over time, Total Page Followers, Engagement Rate, Total Impressions, Total Engagements, and Number of Posts. Facebook also includes Total Clicks and Negative Feedback. Instagram and Twitter also include Total Reach (number of unique accounts that have seen your post).

LinkedIn metrics include engagement trends over time, Total Page Followers, Engagement Rate, Total Impressions, Total Engagements, Total Clicks, and Number of Posts.

The metrics included for Google are Q&A questions, answers, and questions that are missing a business reply across all Google listings.