Search Insights reporting are now available to track over time within Analytics Studio with 2 new chart components. To read in detail about these new components, please read this article.
This will be available for Google and Yelp (Yelp customers only). This means that Google and Yelp have different will have different naming structures.
In many cases, Yelp and Google’s metrics are not exactly the same. When a metric is specific to a provider, that provider will be in parentheses next to the name in the filter dropdown. When no provider is specified, that metric applies to both providers and will show the aggregated total across both providers, unless filtered to a single provider.
- Additional Resources:
Metrics Glossary
Metric Name |
Description |
|
Total Search Appearances |
The number of times a listing appeared in a user’s search results. (Metric details in Search Appearances section) |
|
Total Views from Search |
The number of times a listing was viewed by a user. (Metric details in Views from Search section) |
|
Total Actions |
The sum of all user actions on a listing. |
Actions |
|
|
Phone Calls |
The number of phone calls initiated from a listing. |
|
Driving Directions |
The number of driving direction and map views from a listing. |
|
Website Clicks |
The number of clicks to the business website URL from a listing. |
|
Photos Added |
The number of photos added to the business profile by the business or users. |
|
Messages (Yelp) |
The number of messages initiated from a listing. |
|
Bookmarks (Yelp) |
The number of times a listing has been bookmarked by users |
|
Mobile Check-ins (Yelp) |
The number of mobile check-ins from a listing. |
|
Desktop CTA Clicks (Yelp) |
The number of Call-to-Action clicks on desktop devices. |
|
Mobile CTA Clicks (Yelp) |
The number of Call-to-Action clicks on mobile devices. |
|
Photo Views Total (Google) |
The number of views on media items uploaded by customers or the business. |
|
Post Actions (Google) |
The number of times the call to action button was clicked on a Google Post. |
|
Post Views Total (Google) |
The number of times a Google Post was viewed. |
Views from Search |
|
|
Discovery Searches (Google) |
The number of times a customer searched for a category, product, or service that you offer, and your listing appeared. |
|
Branded Searches (Google) |
The number of times a customer searched for your brand or a brand related to your business. This category will only appear if your listing has appeared at least once for a branded search. |
|
Direct Searches (Google) |
The number of times a user searched for a listing using keywords or branding that are associated with listings' chain. |
|
Mobile Views (Yelp) |
The number of times a listing has been viewed on a mobile device. |
|
Desktop Views (Yelp) |
The number of times a listing has been viewed on a desktop. |
Search Appearances |
|
|
Map Views (Google) |
The number of times a listing appeared in search results on Google Maps. |
|
Search Views (Google) |
The number of times a listing appeared in a Google search. |
|
Desktop Traffic (Yelp) |
The number of times a listing appeared in searches on desktop devices. |
|
Mobile Traffic (Yelp) |
The number of times a listing appeared in searches on mobile devices. |