What are Google Attributes?
Attributes let customers know what your business has to offer, such as whether a restaurant offers outdoor seating or Wi-Fi, or if your business is Black-owned or women-led. Adding relevant, accurate attributes to your Business Profile helps you stand out to your customers who find your business on Google.
Attributes appear on your Business Profile on Google Search and Maps. Some attributes, like "Black-owned," "Outdoor seating," or "Women-led" can be highlighted as icons when customers find your business on mobile.
There are 2 types of attributes:
- Factual attributes, like Black-owned, outdoor seating, or women-led
- Subjective attributes, like whether your business is popular with locals
How to edit/add Attributes in Chatmeter
There are over 250 Attributes on Google, spread across industries. Google determines which attributes each location is eligible for based on their primary category and region. Most individual locations will see 15 or less applicable to their business.
Single Location Editing
- Under My Account and Manage Locations
- Open single location editor
- Attributes are managed within the dashboard on the “Google” tab of the Location Editor or via the API for clients using it.
- From there, a user can add/edit/remove attributes. Saving the location will push these changes to Google.
- Clicking the x on an attribute for a single location will remove that attribute from the listing if it is currently there.
- In bulk editor mode (2 or more locations selected for editing), a user will see the complete list of Google Attributes to choose from. Selected attributes will be sent to Google for all locations, but only attributes available for each location will be accepted and published to each listing by Google.
Things to Note:
- Due to the complex nature of the feature and reliance on a UI to correctly format the data, attributes are not available via the bulk upload tool
- Attributes currently appearing on listings will be pulled into the dashboard each time a single location is opened.
- Single location attribute validation happens up front (when one location is opened), while the bulk location attribute validation happens at the time of the push since different locations may use different attributes (some common amongst them and some unique).