When you go to the Listings tab, you'll see the report drop down on the upper left of your screen where you can select from 5 different reports: Summary, Listing Optimization, Missing Listings, Duplicate Listings, and Search Analytics Report. We will summarize each below.
The default report shown is the Summary Report. This gives you a snapshot of all your listings for your monitored locations. You can select by a provider or specific providers in the filter and you can select from the location drop down any or all of the locations you monitor in the upper right of your screen. Should you wish, a listings summary (report counts/stats you see when you flip to the listings tab) can be downloaded into a .csv file as well as an "all listings" summary which shows you what URLs are being pulled for which locations, indicate if images or categories are present, and whether or not there are mismatches on the listings to what you provided as the expected NAP (name, address, phone number).
Second is the Listing Accuracy report for accounts that have Listing Management services with Chatmeter. It's a report that has graphs and stats over time for listing accuracy, breakdowns on improvement or declines by provider or by location, as well as provides graphs for trends on listings that are created for you across all the providers we partner with.
In the upper right corner of each graph, you can download the image files for use on reports you generate. Additionally, you can download .csv files for provider (showing % presence across providers, overall accuracy across providers, change % which compares to the previous time frame you select, % accuracy of your name, address, or phone you've given across those providers, and # of listings created over the time period you select); or, you can download by location, which compares the same data as the provider downloads, however, it provides the breakdown by individual listing).
Next comes the Listing Optimization report. This report shows all the listings that have incorrect data, aren't claimed or have poor SEO value (lack of categories, reviews). Each cell in the report has a "click to drill down" link so you can identify which locations specifically are affected. Those locations and their listings will show in the "Listings Found" section below the overview stats.
You can filter by a specific provider(s) or view all using the filter. Any column showing "N/A" means that the provider does not make the information available through their API. As with other reports, you can download to .csv using the download button in the upper right of your screen.
The Missing Listings Report is, arguably, one of the most important reports on Chatmeter. It details locations not being found on the corresponding provider sites (the listing was not created on that provider) or, based on mismatched information (information found online that does not match to the information you provided in the platform as "expected listings") the platform was unable to associate to an existing listing. By clicking the "No Listing Found" data to the right of the provider, you can drill down and see which location(s) is/are the issue. You can download to .csv using the download button in the upper right of your screen.
Then comes the Duplicate Listings Report. This report helps you pinpoint which listings may show a duplicate page based on NAP (Name, Address, Phone Number) matching broken down by provider.
Many listings get created by third-party sites. Often, this is done unbeknownst to you, so finding these duplicate pages where you can a) claim and merge into your primary listing or b) petition to have deleted entirely by the provider is important. Having duplicates does have a negative impact on your overall SEO rankings. Plus, you want to be able to control information about your business as much as you possibly can to ensure its correctness.
Finally is the Search Analytics Report. This report is only visible for those accounts using the external logins to respond to your Google My Business (GMB) account. This report details your total impressions, search impressions, and map impressions (i.e., number of times the listing has been shown in a google search result, number of times the listing has been found in Google maps searches, total = combined total). It also shows what resulted from each search (driving directions, phone calls, website clicks) and branded vs. unbranded searches (did people look for you by name or found you by keywords associated to your location).
At the bottom of the page lies a Store Comparison Report where you can compare your locations against each other for their accuracy, etc. At the upper right, you can download the data into a .csv.