Review Builder is a platform for collecting customer feedback for your locations. Feedback requests are sent to your customers via email or text using customizable campaigns that you can set up and manage directly within the platform.
You can also embed a widget on your website/store pages and have reviews show up automatically. This is a great SEO benefit for fresh content. Google has recently started including these reviews in their Search Results Pages.
Check your service agreement for guidelines on pricing which will vary based on usage.