The Local Brand Visibility (LBV) score is designed to give you a performance metric of each of your location(s)' online presence and reputation. The score is directly tied to tasks seen on the workflow tab and is an average of three categories: Reviews, Social, Search. The higher your score, the stronger your presence online. Your goal is for a score of 70 and above.
Scoring within each category is an aggregate of several metrics of varying weights. The weight of each metric is based on its importance in driving positive results. How you rank in comparison to your competitors within each metric determines your score for that particular metric (30 in total).
Reviews: this category assesses how well you’re doing on review sites in comparison to your competition.
- Is your # of reviews higher than your competitors?
- Is your overall rating higher than your competitors?
- Do you have reviews on more than one site?
- Do you have any new 1-star reviews?
- Are your new reviews better than your competitors?
Social: this category assesses your presence and activity on social media in comparison to your competition. Scoring is based on fans/followers and activity across social sites, blogs, and articles.
- Are your social mentions higher than your competitors?
- Do you have a Facebook page?
- Do you have a Twitter page?
- Are your Facebook fan counts and post counts higher than your competitors?
- Are your Twitter followers and post counts higher than your competitors?
- Do you have more blog/article mentions than your competitors?
Search: this category assesses how well you’re doing with local SEO.
- Do you have listings on Google, Yahoo, Bing, Yelp, Yellowpages? Are they claimed?
- Is all your listings' location information such as name, address, phone, website, etc. accurate and consistent?
- Do you have more photos than your competitors?
- Do you have more videos than your competitors?
If you complete the tasks on the workflow page, your scores will go up. Note that if your competitors are outperforming you in certain areas that could affect scoring.