Pulse is a sentiment analysis tool for businesses looking to improve customer experiences and make operational changes, essentially giving you the pulse on your business. Sentiment analysis is the process of identifying topics and associating positive or negative sentiment around those topics. Our in-house algorithm breaks up reviews into individual statements. It then assigns sentiment scores for key topics it finds within the statement.
Pulse uses Natural Language Processing designed specifically for industries of businesses with brick and mortar locations. The industry standard accuracy rate for sentiment analysis tools is around 70 - 80% while our tool is averaging at 85% accuracy! Natural Language Processing is challenging due to instances of slang, misspellings, poor grammar, emoticons, and more. For example, look at the word cold. Cold pizza is very negative but there's nothing better than a cold beer! Again, the industry average is that 25% may be inaccurate. Pulse should simply provide you with a temperature of how your locations are doing.